Newspaper, television, radio - everyone is talking about Joyanimals at Edeka Lonsdorfer
With the start of February there will also be news from the media: City Radio Saarland reports on Joyanimals and Edeka Lonsdorfer.
Acrylic on canvas between the supermarket shelves! With this idea, Tina Paulus from Joyanimals and Josephine Lonsdorfer teamed up with their experimental Edeka branch in St. Arnual. At a time when many people miss the proximity to art because museums are closed, the two entrepreneurs have made it their task to bring art directly to people. During the increasingly monotonous lockdown, going to the supermarket has proven to be a real experience. Although the Edeka Lonsdorfer in St. Arnual is already one of the most popular places to go in the Saarbrücken area, Tina Paulus' colorful power animals are another reason to look forward to the shopping experience.
Due to the excellent lighting conditions and the pleasant atmosphere, the market was an ideal exhibition venue to give people courage and a ray of light in the otherwise very dreary circumstances. So also the basic intention of the artist: "When I paint, then I am absolutely in this state of happiness, in this flow and I now had the feeling that I would like to send that to the other people again."
Tina Paulus reacts calmly to the risk that the pictures could be damaged: Because the pictures suggest joy, customers enjoy the newly created opportunity and respond with appropriate respect. And indeed: after the numerous positive responses, the exhibition could even be extended until February 6th.
You can listen to City Radio Saarland's contribution here: